Public Relations & Social Marketing Insight

Anders Pink is a content curation platform that lets you set up “briefings” or content stream based on your topics of interest. These Briefings are automatically updated with fresh content every few hours.

You can create them using keywords and additional filters so you get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Your briefings can be private or public, and most importantly – you can set them up for free!If you like to discover, read and curate content on the go, Anders Pink also has iOS and Android apps too.

Here’s a quick look at what you can do with this tool:

- Set up custom briefings Create teams to collaborate on briefings with your colleagues.

- Take action on content – upvote, comment, and share.

- Easily discover the latest content on any topic.

- Save articles and organize them into folders for later reading.

- Follow topics or public briefings that interest you....

And exactly how are you going to increase your value in 2017?One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. 

Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017.

Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017....

The thing to remember with any type of social media automation is that you will still have to spend some time on social media.

Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.

With the social media world going mobile, interaction is always important.

But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.

Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world.

Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns - ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships.

Content curation is the practice of seeking out and sharing content with your users that you believe is relevant to them. It can be done through your blog, email marketing, your website, or social media channels.

The key to successful curation is to find content that is both useful to your audience and consistent with your branding. If the content that you curate also happens to be trending, that's even better; however, just because the content is popular, doesn't mean it's appropriate for your business or your customers.

Fortunately, you don't have to scour the Internet for content to curate. Many tools are available to help you find and share great content online....

A content marketing campaign is far more likely to be profitable when you have a solid plan and the right tools for the job.

But, what are the right tools? And, where do you find them?

Here’s a list of 82 content marketing tools that will make your life easier and more productive.

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.

At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....

Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business!

The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.

With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...

Times have changed, and the majority of consumers expect brands to deliver personalized content across every digital channel. And the rewards for brands who deliver on this expectation are enticing—78% say that personally relevant content increases their purchase intent for a brand’s products and services, and 50% say that they would pay more for products and services from brands who do a good job of providing personally relevant content.

To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future.

Once you have your personalization strategy in place, the next critical step is identifying the right technology to help you execute and optimize your personalized content marketing. But with the marketing technology space being so vast, it can be challenging to figure out what you’re looking for in a content personalization platform. We’re here to help you out.

Below we cover 10 critical things every content marketing personalization solution needs and how to evaluate potential vendors....

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust!

With all these tools to choose from, how can you stay on top of the latest and greatest?

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....