Public Relations & Social Marketing Insight

Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.

So what makes it so hard? Content marketing is not a short term game — it’s a long term strategy with long term results. Investing in content requires an entirely different mindset than what traditional marketers are used to. It requires CMOs to move away from the crutch of traditional digital advertising, and instead move towards a more customer-centric, value-led approach to marketing. Convincing your team to challenge the status quo means that YOU need to become the change agent in your organization.

In order to get the budget and support you need, it’s your job to prove that content marketing actually works and will drive real business impact. I’m talking about the things your CMO actually cares about: brand loyalty, revenue, operational efficiencies, and cost savings. 

At NewsCred, we want to make this conversation easy for you. Below, you’ll find the strongest proof points, grouped into business themes, that will give you the ammunition necessary to build your next presentation, present to your exec team and boss, and get the budget you need....