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As Todd Henry wrote in The Accidental Creative, “You need to create space for your creative process to thrive rather than expect it to operate in the cracks of your frenetic schedule.”
By all means, continue learning, experimenting, and working directly on your content marketing skills, but the only way you’ll really have a prayer of churning out quality content on a consistent basis is to clean up your pre-project processes. And that means combating the six common pre-project pitfalls outlined below....
Your next content project is already a mess if you don't clean up your pre-project processes by combating these six common pitfalls.