Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

25 Predictions for Content Marketing in 2022

25 Predictions for Content Marketing in 2022 | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - August 5, 2017 11:54 AM

With a professional twist, we asked the experts presenting at Content Marketing World what they see in the next five years as the biggest changes in content marketing. This isn’t a list of predicted tech advances or outlandish guesses – it’s practical and proactive. You could take one or all 25 and begin working on them today (if you’re not already) – to plan strategically for short- and long-term success.

 

We’ve segregated the answers based on the five emerging themes – personalization, formats, implementation, voice-activation, and data.

 

As you’ll see, the impact of artificial intelligence is a theme that runs through all the categories. Ironically, Michael Brenner points out, it is technology that will help us better connect with people. “We are in a quick march to deep content personalization, add machine learning and AI to help us predict what to create, for whom, where, and how often,” says the CEO of Marketing Insider Group....

Jeff Domansky's insight:

Content Marketing Institute predicts the biggest changes in content marketing by 2022 with 25 experts.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Here Comes the Content Marketing Shakeout | Jay Baer

Here Comes the Content Marketing Shakeout | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - September 16, 2014 10:19 AM

The tick tock until the big content marketing software shakeup is under way.


... Content marketing success is about the wizard, not the wand.


You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?...

Jeff Domansky's insight:

Jay Baer reflects on the state of the content marketing industry and where customers of its software may be. A thoughtful post worth reading by software makers, content marketers, PR, advertising and marketing pros. 9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Content Marketing: How To Adapt to the Rise of Big Content.

Content Marketing: How To Adapt to the Rise of Big Content. | Public Relations & Social Marketing Insight | Scoop.it
From blog.scoop.it - May 20, 2015 11:38 PM

Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around the “rise of big content”.

Most marketers understand how important content is for their audience and their overall marketing strategy, but they critically lack resources/skills to either create good content or source good content to curate.

The choice of words Gartner used was very wise: we all know “marketers understanding that” does not mean “CEOs understanding that”. So just like most marketers, you might be facing a situation where you and anyone within your company who can and would write has millions of other things to do with deadlines that can’t be pushed.  

In my opinion there are three answers you can bring to scale your content marketing and address the challenges created by the rise of big content:...

Jeff Domansky's insight:

Important reading for content marketers in this post from Julie Gauthier at Scoop it. 9/10

more...
Carol Bently's curator insight, May 22, 2015 1:54 AM

I love these kind of article!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

What the Future Holds for B2B Content Marketing: Experts Look Ahead

What the Future Holds for B2B Content Marketing: Experts Look Ahead | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - October 25, 2013 8:47 AM

During a B2B research roundtable discussion that took place at this year’s Content Marketing World, SAP’s Michael Brenner kicked off the conversation:


"This is kind of a subtle thing I noticed this year. In the past we’ve been talking about content marketing is the future, and now I’m hearing questions of ‘what is the future of content marketing?’ So it’s a subtle difference, but I’m interested in what your thoughts are on what is the future of content marketing?"


In this final installment of our ongoing series focused on the newest B2B content marketing research from Content Marketing Institute and MarketingProfs, Michael, along with fellow industry experts Ardath Albee, Carla Johnson, Michael Weiss, and Todd Wheatland shared their views of the future of B2B content marketing....

Jeff Domansky's insight:

Experts answer the question: "What is the future of content marketing?"

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn