Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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Jay Baer Keynote: Does Your #ContentMarketing Pass the Mom Test? — Medium

Jay Baer Keynote: Does Your #ContentMarketing Pass the Mom Test? — Medium | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - September 15, 2015 4:44 AM

What we need are people who have a passion for connections. Who understand that there is a point to all of this that transcends clicks and shares and views and downloads and lead gen. And that point — the mission of content — is this:


Content is the emotional and informational bridge between commerce and consumer.


Building that bridge requires more than budget and an editorial calendar and analytics and a strategy. It requires people who care…no, it requires people who LOVE content and what it can do. Not what it can do for revenue and profits and the reduction of customer churn, although those are nice outcomes....

Jeff Domansky's insight:

Read Jay Baer's inspiring keynote address to more than 3,000 content marketers at Content Marketing World. Recommended reading. 10/10

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Sherri L. McLendon's curator insight, May 22, 2016 12:01 PM
THIS. "Content is the emotional and informational bridge between commerce and consumer."
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Beyond Content Shock: The defining trend of 2015 is Content Ignition | Mark Schaefer

Beyond Content Shock: The defining trend of 2015 is Content Ignition | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - January 4, 2015 11:03 PM
Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. In fact, between now and 2020, the amount of information on the Internet is expected to increase by 500% (and some experts believe that number is conservative). So let’s get our heads around that fact. If you can imagine the vastness of the Internet, in the next few years, we are going to have five of those.

If you think getting your message through is difficult now, well … fasten your seat belt.

Most marketers “get it.” The Content Shock topic has been featured in dozens of podcasts, webinars and conferences. There were a remarkable number of blog posts written about the subject — more than 700 so far.  And of that total, less than 10 posts had an outright dismissive response to the primary position of the article — information density will dramatically impact the nature of business competition. If you are actively working in marketing today, you know that Content Shock is not a theory. You’re already fighting through it every day.
Jeff Domansky's insight:

Mark Schaefer writes about content shock and the growing challenge of content density. Lots of work ahead for content marketing pros.

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