Public Relations & Social Marketing Insight

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit.

An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy.

Go through the following steps to identify the best-performing content on your website from social media, link generation, user feedback, and keyword relevancy perspective and create a content audit template. Through this process, you will collect, review, and analyze data to produce actionable takeaways and build a strategic on-site content marketing plan for the future....

Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for your content auditing? Let’s take an inside look at content audits and how analytics figure into them.

Content auditing involves a detailed analysis of a website’s content to weed out poorly performing pages, identify outdated pages or wrong information, and learn which pages have poor SEO built into them. The aim is to fix these problems to streamline the operation of the site and to keep visitors (both new and returning) happy. Content auditing also allows you to revamp existing content to increase its search ranking or to develop content similar to previously successful pages. It’s one of the best ways to maintain the ongoing quality of your content....