Public Relations & Social Marketing Insight

You might know IBM’s Watson from its famous victory on Jeopardy!, or for revolutionizing data analysis with its ability to crunch millions of pieces at once.

Now, IBM is poising Watson to be the next big name in marketing. It’s the technological entity behind IBM’s new THINK Marketing hub, which is updated with nine pieces of thought leadership content every day. The website is part of a long-term strategy for IBM to position itself as a marketing technology leader, and expand its reach into new client territories beyond the Fortune 500s. 

As IBM’s Chief Digital Officer Bob Lord explains, the company has made big strides in cognitive cloud computing software and services that can fundamentally change the way marketers, entrepreneurs, developers, and many others currently work....

With a professional twist, we asked the experts presenting at Content Marketing World what they see in the next five years as the biggest changes in content marketing. This isn’t a list of predicted tech advances or outlandish guesses – it’s practical and proactive. You could take one or all 25 and begin working on them today (if you’re not already) – to plan strategically for short- and long-term success.

We’ve segregated the answers based on the five emerging themes – personalization, formats, implementation, voice-activation, and data.

As you’ll see, the impact of artificial intelligence is a theme that runs through all the categories. Ironically, Michael Brenner points out, it is technology that will help us better connect with people. “We are in a quick march to deep content personalization, add machine learning and AI to help us predict what to create, for whom, where, and how often,” says the CEO of Marketing Insider Group....