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Scoop.it!
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.
Jeff Domansky's insight:
Got your content measure mojo? Get tracking! 
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Scoop.it!
I believe that content marketing is in no danger of dying—at least not anytime soon, and certainly not before 2016. While the rapid growth of content marketing is similar to that of a temporary fad, the fundamental principles behind content marketing are anything but short-term. Content marketing is all about providing value to your customers and building a reputation, and those principles are never going to fade in importance. The types of content that provide the most value and the steps necessary to achieve visibility for that content are going to change, and because of that, content marketing will change. Overabundance Issues One of the biggest problems content marketing is going to face in the next year is overabundance. Because content marketing is universally acclaimed as a high-efficiency customer engagement strategy, almost every business with an online presence is using it....
Jeff Domansky's insight:
Lots of valuable insight into content marketing in the future. Good reading.
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Content should be ONE piece of your marketing strategy, balanced with the other must-do areas of your business.
324Easy to read. Good tips.