Public Relations & Social Marketing Insight

...Therein lies the fundamental difference between today’s SEO focused content and what content marketers offer. SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

As I’ve been saying lately, SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle....

Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions.

Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips....

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors....

...The bonus for brands comes when consumers take their engagement a step further, by sharing their brand ambassador status with their peers on social media channels. In a world where people rely on recommendations from friends, this endorsement is invaluable, not to mention it helps brands continually release fresh, powerful content that boosts natural SEO rankings and reaches new audiences.

All the big brands are doing it (Nike’s Fuelband is a classic example), and many of them are doing it so well that their efforts are driving stronger consumer relationships, increased fan endorsements — on social media channels and beyond — and increased returns on their content marketing investments. For inspiration, take a look at five examples of powerful content that brands are using to bring users into their marketing efforts...

Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold.

One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable....