Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Are You Measuring The Real Impact Of Your Content Marketing?

Are You Measuring The Real Impact Of Your Content Marketing? | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - January 12, 2016 11:41 PM

The main question every marketer needs to answer is, “Did our content resonate with the audience?”

Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.

Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.

That engagement is what you should measure to determine the real impact of every piece of content....

Jeff Domansky's insight:

Are you measuring what matters? Here are some useful tips to help.

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Denise Gabbard's curator insight, January 13, 2016 3:59 PM

Engagement is the true measure of the impact your content has with your audience. 
John Norman's curator insight, January 14, 2016 2:40 AM

Wouldn't it be nice if your could set it and forget it!. Unfortunately if you don't measure it you cannot manage it.  Take some advice from this article.
EXO B2B's curator insight, February 22, 2016 8:13 PM

We fall easily for the buzz. Measure what matters!
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A Quick-Start Guide to Measuring Your Content Marketing Efforts - Copyblogger

A Quick-Start Guide to Measuring Your Content Marketing Efforts - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it
From www.copyblogger.com - April 4, 2015 6:13 PM

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts....

Jeff Domansky's insight:

Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10

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Four Types of Content Marketing Metrics | Data-Driven Marketing Network

Four Types of Content Marketing Metrics | Data-Driven Marketing Network | Public Relations & Social Marketing Insight | Scoop.it
From data-driven-marketing.net - September 29, 2014 1:10 AM

Nine out of ten in-house marketers say that content marketing will become more important, but just 38 percent has a content strategy.


There’s a gap to bridge. The infographic by Pardot.com shows interesting data points, among others the four content marketing metrics categories.


The four types of content marketing metrics can be divided in:

  • consumption
  • Sharing
  • lead generation
  • sales.


As shown in another point made in the infographic (most popular metrics), the research behind it shows that marketers are focusing on Consumption and Sharing metrics but by also taking into account Lead generation and Sales it keeps the content aligned with business objectives....

Jeff Domansky's insight:

Here's a good look at the four drivers of success and measuring results in content marketing.

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How to Build A Scorecard to Measure Content Marketing Effectiveness

How to Build A Scorecard to Measure Content Marketing Effectiveness | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - November 5, 2013 9:43 AM

Measurement matters now more than ever.Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance.Adobe’s Digital Distress study, which surveyed more than 1,000 marketers, found 76 percent of marketers believe measurement is important, though only 29 percent believe they are doing it well. ...

Jeff Domansky's insight:

A practical approach to content marketing measurement.

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Using the Google Analytics Trackbacks Feature to Create a Content Strategy | Business 2 Community

Using the Google Analytics Trackbacks Feature to Create a Content Strategy | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 28, 2013 11:41 AM

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be graded,

 

Trackbacks could become even more important, especially in the eyes of Google, as they look to rank the Authority of content and that content’s creators. So why is this new Trackbacks edition to Google Analytics important and, more importantly, how can you use them to build your content strategy?...

Jeff Domansky's insight:

Danny Brown offers valuable advice on how to use analytics to shape content strategy.

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Content Metrics: Assessing the Real Impact of Curation

Content Metrics: Assessing the Real Impact of Curation | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - December 4, 2015 11:32 PM
With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including:
  • Marketers who are curating content are selecting, organizing, and contextualizing third-party assets.
  • Target audiences are not necessarily consuming content within branded experiences.
  • Content curators also are redirecting traffic to external sites and distributing content across multiple channels – including email, social media, and feeds in addition to branded sites and blogs....
Jeff Domansky's insight:

Here's how to make sure your content marketing measures up

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A Quick and Easy Content Marketing ROI Tip Sheet

A Quick and Easy Content Marketing ROI Tip Sheet | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - October 12, 2014 10:20 AM

It’s easy to get overwhelmed by all of the information at our fingertips and get distracted by vanity metrics. Be honest, is page views really the most important thing for you to look at?)


So what should we be paying attention to? Which metrics matter more than others? And how do you measure the true business impact of your content?


Ultimately, it’s about the bottom line. All of the traffic in the world doesn’t mean much if you aren’t getting any new customers out of it.


Here’s a roundup of the core metrics that content marketers should keep an eye on if they want to know whether their content marketing is truly paying off....

Jeff Domansky's insight:

Must-read look at which metrics matter in content marketing.

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Steve Cassady's curator insight, October 12, 2014 1:54 PM

Solids Points on what to track and how to measure your content marketing ROI
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6 Ways to Measure B2B Content Marketing Performance

6 Ways to Measure B2B Content Marketing Performance | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - February 11, 2014 9:55 AM

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how...


While this year’s top content marketing goals shouldn’t come as a surprise, in my mind, the biggest unanswered question is, how can B2B marketers demonstrate goal completion? In this article, I’ll outline how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement....

Jeff Domansky's insight:

The Content Marketing Institute shares valuable advice on measuring your social impact and social media ROI.

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How To Measure Content Marketing Success | Social Media Today

How To Measure Content Marketing Success | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 9, 2013 3:37 AM

How does one measure if their content marketing efforts are paying off?


According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success.


These are: Awareness, Consideration, and Conversion....

Jeff Domansky's insight:

Got social ROI? Here's how to get it.

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3 Places To Assess Content-Marketing Effectiveness | CMO.com

3 Places To Assess Content-Marketing Effectiveness | CMO.com | Public Relations & Social Marketing Insight | Scoop.it
From www.cmo.com - January 20, 2013 5:49 PM

...B2B marketers have no reason to shy away from reliable metrics. They can ignore most of the nonsense and take a much simpler approach. In all likelihood, you have a singular goal as a B2B content marketer—to drive sales. Therefore, you want to focus on and measure how the content you’re creating is impacting each level of the sales funnel, so that you can optimize your efforts. Let’s take a look at how to do that simply and easily....


Top-Of-Funnel (Awareness)

Middle-Of-Funnel (Prospects)

Bottom-Of-Funnel (Leads)

Jeff Domansky's insight:

Lots of social media measurement insight for content marketers, bloggers, PR...

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