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Scoop.it!
Here's how a global brand moved from a product-centered approach to a storytelling approach that increased social media following by over 700%. ...Are you looking for creative ways to grow your social media following? Are you dealing with limited resources? Then you’ll want to study what Microsoft Dynamics did.... 
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Scoop.it!
When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth. STOCK wanted to drive new customers through the doors of their brand new restaurant and recognized they needed help in building a strong and effective social presence. They turned to Tent Social for their expertise on social media and marketing....
Jeff Domansky's insight:
Excellent case study. Discover the 3 essential steps that Tent Social took to measure social media ROI with Trump's STOCK Restaurant. Note the chocolate shoes. Tasty!
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Even Microsoft struggles with the same challenges as every small business and marketer. They did the right thing. They hired a smart social media manager who shares five compelling ways to make a difference with social media. Recommended reading. 9/10