Public Relations & Social Marketing Insight

A video from Matt Cutts, Google’s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO.

The question Matt asked and answered was, “What should we expect in the next few months in terms of SEO for Google?” Matt addressed 10 points, all summarized at the end as helping improve the search results by awarding the good sites and hurting the spammers and black hats in the search results. Here are the 10 points Matt addressed in his video, followed by the video itself....

Tweet Tweet Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years.

Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years. In fact, the Caffeine web indexing system was meant to help them find and identify fresh content among the massive amount of stuff that gets published every day…an impact that affected 6-10% of searches....

More than likely you will fall into that last category…useful, but old content. So let me tell you how to reach the top of the rankings by increasing the freshness of your current content....

Freshness is just one piece of theGoogle algorithm puzzle. Learning how to influence it will only get you so far, so it pays to have a comprehensive SEO strategy. That strategy should focus on developing valuable content, which will naturally influence freshness and other factors.

[Neil Patel offers advice on how to use content strategically to improve SEO. A must-read - JD]