Public Relations & Social Marketing Insight

My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....

If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...

Spredfast, a social business software provider for corporate social media management, released the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. With data from 154 companies the report gives quantitative insights into the structure, configuration, and social activities.

Companies of all sizes are active on social channels and are at different stages in the development of more sophisticated social programs. Spredfast categorized the 154 companies into three distinct segments with similar levels of internal and external engagement: Activating, Expanding, and Proliferating.

First conclusion? A brand’s level of social engagement is more influenced by its commitment to social business than its size.

The report is full of data and nice insights. So take the time to read it, but here are the key trends across the industry:...

[Agreed. This is a must-read benchmark study of how large companies are using social media - JD]

Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.

In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). 

Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine.

Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....

Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.

Scoop.it’s analytics are excellent though manual (unless I missed the export to Excel option, which is very possible). After a little over a year of Scooping content, I wanted to answer three questions:

What type of content generated the most views?

What keyword triggers formed the most successful headlines?

What is the value of cherished Internet marketing notions?

* The move to a more visual web as expressed in a sea of infographics.
* Have we reached a point of diminishing returns on infographics?
*  Is storytelling as hot as it seems?
* What about Social, Local and Mobile: Are they as hot as they seem?...