Your new post is loading...
The art of storytelling is changing in the digital age. The growing use of photos, videos, animations, and infographics has altered the way consumers act—and, as a result, the methods that marketers use to create and maintain customer engagement are undergoing a transformation.
ARTICLE HIGHLIGHTS:
- Millennials “want a real and compelling story that avoid marketing jargon and clichés.”
- Only about one-quarter of respondents had a process to aggregate, organize, and manage visual assets used across teams, according to the CMO Council.
- The challenge for marketers is to produce content that works across multiple channels and different devices.
“We’re in an interesting period in terms of visual assets. The definition of what is visual and what is required to connect to consumers is undergoing a transformation,” said Liz Miller, senior vice president of marketing for the Chief Marketing Officer (CMO) Council....
visual media is powerful, test have shown it increased engagement and conversion. In one campaign by htttp://visualbookingstechnology.com engagement increased by 5 and conversion by 3. Now add music and video, good sonic branding is visual and often multimedia just like coke!