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It’s no secret visuals trump text updates when it comes to engagement over social media. A recent analysis from M Booth shows that on Facebook photo updates are liked two times more than text updates. Pinterest, a social media site that is exclusive to photo sharing, has recently beaten out Yahoo organic traffic to become the 4th largest traffic driver worldwide.
Additionally, according to Huffington Post’s 100 Fascinating Social Media Stats, users spend 50% more time on Instagram sharing pictures than they do on Twitter tweeting. The message to marketers should be clear. In order to increase engagement with a social media marketing strategy, visuals must be used. Here are 3 types of visuals to consider when posting status....
Good reminder that visuals matter.