Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Great Sites To Learn Online Video Skills | Search Engine Watch

7 Great Sites To Learn Online Video Skills | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - June 19, 2013 8:42 AM

Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.But if you know little or nothing about video production, where do you start and how difficult is it likely to be?


Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours.

  1. ReelSEO
  2. New York Video School
  3. VideoScribe from Sparkol
  4. IzzyVideo
  5. Skype Video Recorder
  6. Vimeo Video School
  7. Coursera.org...
Jeff Domansky's insight:

This is a great reference and starting point if you hope to produce your own video for powerful marketing results.

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arijjan's curator insight, June 19, 2013 10:36 AM

Online video production tools
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Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report] | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - April 16, 2013 2:15 AM

Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching....

 

Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S. movie ticket sales in 2012.

 

Adobe’s research found:

- Digital video consumption has grown 30 percent year over year in Q4 2012.

- From Q3 to Q4 2012 alone, video consumption grew 13 percent.

- There has been 50 percent growth in video streams since Q1 2011.

- New TV and sports content drove the highest growth in video streams in Q4 2012.

 

This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media....

Jeff Domansky's insight:

The rapid growth of video continues to accelerate and impact everything including news, marketing, PR and social media.

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Videos for Landing Pages 101 - Business 2 Community

Videos for Landing Pages 101 - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 6, 2013 2:58 AM

A recent research report by Invodo said that 52% of consumers say that watching a product video makes them more confident in online purchase decisions, and another 52% said they are less likely to return a product they have purchased after watching a video. Treepodia says that video increases conversion rates, from 14% increase for electronics to 113% for gifts.

 

There are statistics galore about how video increases conversions and purchases, increases consumer confidence and retention, decreases friction, is the best medium for mobile and tablet devices, and ends world hunger (well, maybe scratch the latter) I’m not sure we need to convince you how effective video is in helping your marketing efforts. Video has arrived – and is here to stay.

 

But what do you need to get into the game and use video to improve conversions on your landing pages? Introducing Video for Landing Pages 101, an introductory overview to help you navigate and plan your video landing pages...

Jeff Domansky's insight:

This is an exceptional post and tips for video in social marketing. It's a must-read for marketing, PR and content pros alike...

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Linda Dap's curator insight, June 9, 2013 7:26 AM

Goed om te lezen en tips te bewaren voor het moment dat je aan de slag gaat met video voor social marketing.
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Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Public Relations & Social Marketing Insight | Scoop.it
From www.nationalserviceresources.org - January 16, 2013 4:16 PM
How to Tell Your Story

Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.

Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.

 

You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.


Via José Carlos
Jeff Domansky's insight:

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

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National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/
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