Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

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Introduction to Slide Design: 7 Rules for Creating Effective Slides

The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. ...
Jeff Domansky's insight:

Presentation tips you can use for immediate results.

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Storytelling - How brand stories are connected - A Haiku Deck | Mark Lightowler

Storytelling - How  brand stories are connected - A Haiku Deck | Mark Lightowler | Public Relations & Social Marketing Insight | Scoop.it
Created with Haiku Deck...

 

Here is a simple presentation version of the last post I wrote on the connected story. Its in a tool called Haku Deck. Simple text and pictures on the fly using creative commons pictures.

 

[A very promising, easy to use tool for better presentations and storytelling ~ Jeff]

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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Public Relations & Social Marketing Insight | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....

Jeff Domansky's insight:

Amen! Recommended reading for speakers, marketers and PR. 10/10

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Be an Information DJ | Harvard Business Review

Be an Information DJ | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
How ideas go viral....

 

...Significantly, we're finding out that what makes ideas contagious has more to do with how we think about ideas than what we want to achieve with them. The "virality" of ideas is driven by people liking and passing on information specifically because we think others will enjoy or appreciate it.

 

Buzz is extraordinarily important because as social beings humans crave communication, and buzz spreads ideas like wildfire. In science, we like to use the word meme, a concept given to us by evolutionary biologist Richard Dawkins. Like genes, ideas must be replicated and passed on — or they die. When ideas become memes, they have the power to change people's minds, in fact to change our culture (and certainly a workplace). Consider how we think about the phrase "47 percent" now and a few months ago.

 

Memes are ideas, and ideas aren't ideas without people....

 

It occurred to me that mentalizing this way is similar to what a DJ does when listening to music: He doesn't just think about which music he wants to be listening to, he thinks about how different groups of people would respond to the songs he is considering. He has their interest in mind, not just his own. Buzz happens because we're "information DJs": we take in information and enjoy it but at the same time we also think about whom else might like it as well....

 

[In the Harvard Business Review, Matthew Lieberman shares some intriguing ideas about "information DJs" and how to create buzz. ~ Jeff]

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A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency

A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency | Public Relations & Social Marketing Insight | Scoop.it
A discussion of the necessary bond between storytelling and statistics, and how we can exploit the connection in our presentations.

 

[There are some very useful ideas for using storytelling to make facts and figures come alive ~ Jeff]


Via José Carlos
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