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Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
Jeff Domansky's insight:
When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year.. 
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We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan....
Jeff Domansky's insight:
Can't say enough about this exceptional resource from KISSmetrics.for developing social media strategies. If you're new to social marketing or need some inspiration this is a must-read. Did I mention it's essential reading? ;-)
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Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers....
Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends.
In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage.
As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....
Jeff Domansky's insight:
Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.
Cesar Rodriguez's curator insight,
May 3, 2013 2:07 PM
Word-of-Mouth is now Digital. It's so important to have well set-up SMM platform.
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Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....
Jeff Domansky's insight:
Sometimes you come across really useful case studies. Here are four that you can use for inspiration in your own social marketing.
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I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....
Jeff Domansky's insight:
Nice explanation of "lean" content marketing.
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Film stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians. Pity the poor Hollywood film stars: they can’t open movies the way they used to and now they can’t sell magazines. Even a few years ago, the prize for a magazine editor was in luring an A-list Hollywood star onto the cover.
But just as much critical attention has shifted to television from theatrical releases, readers are now more likely to pick up a magazine featuring a television actor, reality star or musician. “There was a day when movie stars were the gold standard for magazines,” said Jess Cagle, the managing editor of Entertainment Weekly, where the frequency and sales of TV-oriented covers are catching up with film covers. “But movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television.”
Jeff Domansky's insight:
Why would magazines be immune from the impact of social media and cultural change? Traditional media must adapt or fail.
malek's curator insight,
June 6, 2013 10:47 AM
"Don't ask, Don't tell". Women are not drawn to 'celebrities' that just sit there, look pretty and don't say anything. 
Altamash Hamayon Khan's curator insight,
June 7, 2013 7:13 AM
“There was a day when movie stars were the gold standard for magazines,”
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Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
Jeff Domansky's insight:
This was a really thoughtful post or anyone new to social media or veterans of social media to want a fresh point of view.
Salmajane's curator insight,
May 15, 2013 11:38 AM
Companies seem to always end up ruining the personal touch and authenticity of the internet with their zombified fake posts and webpages. Have you also noticed that more and more people who respond to certain blogs do so for the social media value of it to their business rather than to truly share and connect. I often think about that when I respond to a post, am I adding value with this post? On the other hand, it's probably helpful to the blogger for there to be many comments in terms of SEO and third party validation. When people see a lot of comments, the blog post tends to appear more interesting and may prompt more people to then read it.
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We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook.
And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them. It’s not, “Look at me.” It’s, “Check out this information that’s valuable to you.”
In the end it is about me in some sense: as a marketer I want you to notice me, but I stand a much better chance of building a strong relationship with you if you’re noticing me because I’m providing you with useful or insightful information. So am I talking about social media now? It kind of sounds like I’m talking about content marketing. Really, I’m talking about both because one isn’t really effective without the other....
Jeff Domansky's insight:
The most important thing content marketing can do is to provide "useful or insightful information." Great advice.
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Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed.
On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation often flies below the radar and Facebook changes such as the new timeline and graph search attract numerous blog articles, comments on Facebook and mass media attention. Twitter has become a multi-media social network without anyone really noticing....
Jeff Domansky's insight:
Thoughtful reflections on Twitter, social media and responding to change.
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It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
Is the socialization of life enforcing herd instinct ?
Digitial Marketing simply cannot be ignore any longer!