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Back in September, Google launched a brand-new Panda update, which according to Pierre Far will impact on 3-5% of online queries and results. It has been specifically designed to target thin and inconsequential content more precisely, while also increasing the already sizable chasm between low and high quality websites.
As if this is not enough for webmasters to contend with, Google also plan to roll out a brand new Penguin update in the weeks ahead. Penguin 3.0 is also expected to be driven by more intricate and precise algorithms, while it will also work in conjunction with Panda to create more clearly defined and transparent lines between websites.
What Should Webmasters Expect?
In practical terms, it is the Penguin 3.0 update that will arguably have the biggest impact on webmasters. This is because of the ongoing work with disavow, where Google’s search team have worked alongside thousands of industry experts and previously penalized webmasters to leverage the best possible examples of poor quality links. This trend will continue throughout the current update, as Google utilize an ever wider range of user distributed data to streamline their results and deliver a more concise strategy....
For some websites. It will be a case of sudden impact and for others it means shifting your SEO strategies.