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It doesn’t just work for a few types of brands, either.
Brands that saw success with the #MakesMeHappy hashtag ranged from Applebees (almost 1,000% bump in retweets) to Orbitz (557% bump in retweets) to the TV show Portlandia (who saw a 200%+ bump in retweets).
In my research, I’ve found a wide opportunity for success across almost every vertical and business model out there.
I’m seeing this same pattern of success not only for daily trending topics, but also big events like the Super Bowl and the Golden Globes. And for planned events like the iPhone Launch announcement and (yes) National Cat Day....
Real time marketing takes big time planning, then jumping on trends.