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Scoop.it!
So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too? 
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Scoop.it!
With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....
Jeff Domansky's insight:
Among the tactics paying off are beacons and coupons evident in these four very useful case studies.
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Scoop.it!
What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage current and prospective customers through social media. Not only have we witnessed growing interest in Twitter as a platform for customer service and product support, more recently, conversations related to the role of social media in B2B marketing have also included Twitter. What drives most of the social media utilization is the fact that 56% of consumersbelieve that mobile makes the shopping experience more enjoyable....
Jeff Domansky's insight:
Mobile is making huge marketing gains and Twitter is a valuable way to deliver your B2B message.
Scoop.it!
Are you looking for the latest trends in social media marketing? Has your business kept up with the growing mobile social media opportunities? New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers. Here’s a summary of the latest research…
Jeff Domansky's insight:
New research shows that well-executed mobile strategies offer the biggest payoff for marketers, reveals how social media skills are lacking, and more.
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Practical tips for better content and copy on your mobile platforms.