Did a Site-Wide Megafooter Increase Sales Conversions for This Luxury Bag Ecommerce Store?
[This is a fun test for marketing and social marketing people ~ Jeff]
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Kristy Leong's comment,
August 21, 2013 5:08 AM
@Janessa Bartsch, I totally agree with what you have said about this article. Engaging their consumers throughout the process I believe is a great idea to help promote their brand. Being able to create a story alongside with the brand and the consumer can be a powerful thing and bring in loyal customers. I think that a key point is the story behind they products and its brands. Social media is a great way for people to express how they feel about particular products. I think that the Gatorade reply campaign was a great way to see how men were able to enjoy physical exercise again.
Joly Yuan's comment,
August 21, 2013 10:44 PM
Hi jiale I’m very agree with what you have said about this article. Social media is a great way for people to express how they feel about particular products. Most of brand they have an unforgettable brand background of company. Marketers always use those background makes a storytelling to attract customer attentions product. Therefore this is a good way to advertising product. For example Prada which is a very famous internationally brand. When the company want to promote new product then they will come with a truly storytelling. Once customers agree with their concept it means they are successful attract customer heart.
Jayden Cody Lamb's comment,
August 22, 2013 1:46 AM
Referring to "Communicating with Consumers - Emotional Responses" and Janessa's insight, the article points out important parts in IMC which all relate to the consumer audience therefore with it being customer driven it is important for the success of the Brand. I agree with Janessa's points and opinion on the matter as the article establishes how well Gatorade developed their consumer appetite and brand awareness with a successful campaign driven towards football fans and this sports drink.
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