Sure, you have a business, but whether you sell a product or a service, you must provide SERVICE. What makes you so much different from your competitor that your prospects are knocking down your door? Or are they?
Solving problems is your real product not your widget or your services. Anyone and everyone does that. It is you, your service and your ability to meet the customer/prospect needs that will drive your business.You already know that people buy from people. You are “people” not just your brand or your company. It is your responsibility to meet needs, solve issues and instill a level of comfort and trust with your audience.
The buying decision occurs in the emotional environment.“Too many business owners and sales people try to sell their product or service, neglecting the fact that their customer is a person. In fact, the customer is a person who has feelings, influences and a mind of their own. They want to be connected with, and to trust and believe the person from which they are buying.” Rebecca Wilson....
It's hard to define one common communication strategy for each and every individual online #bigpicture #proposition
This site gives statistical evidence as to why and how social media marketing can be beneficial. Claims that as social demand for social customer care grows, so do customer expectations. It goes on to give examples of successful social media customer service examples, and also states that 86% of people have used social media for customer service at least once.
Key Takeaway: Brands do have a place on social media.
Ads or messages from brands are viewed the most of Facebook and Twitter. In order for a brand to be successful on social media they need to learn proper etiquette and language to speak to consumers. Once a brand has established their presence on social media it is important to monitor their popularity on social media.
This actually what I want to do when I graduate. I want to create campaigns that involve social media and connect to consumers (people) on a real level.