According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their content marketing.
Failing to do so is a mistake, because tracking metrics — the right ones — enables you to concentrate on the content marketing activities that most benefit your bottom line.
To prove your content marketing effectiveness and see which content initiatives are worth your time and money, focus on these metrics....
Measure up or else!