Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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It’s a familiar refrain: technology is changing the way consumers find and absorb new information, brand news and interact with companies as well as each other.
As a PR firm representing clients and trying to tell brand stories to engage with these consumers, we need to evaluate and understand the manner in which they discover, consume and react to news. In trying to understand the changing media landscape and consumer preferences, we need to take into consideration some key factors:...
[Useful tips for content marketing success ~ Jeff] 
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Social mediaprovides writers, including book authors, journalists, bloggers and others, with an opportunity to build a targeted audience for their content.
With the increased use of content marketing, don’t underestimate the usefulness of these methods for connecting with prospects for business oriented lead generation and other forms of revenue....
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Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? Is this our new job description?
But let’s start with a look at content marketing because it really covers most of these emerging – and merging – disciplines. Many of us are already deep into PR 2.0, content marketing, social marketing or whatever you want to call it.
We’ve gathered 26 excellent articles on content marketing to get you grounded....
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The following infographic by BlueGlass Interactive charts the rise of content marketing and provides examples of those doing it right - Coca Cola, Mint.com, American Express.
Interestingly, the top tactic used by content marketers is the production of articles (79%); B2B marketers (figures no doubt US-skewed) invest 26% of their total marketing budget on content, while 62% are outsourcing their content marketing, up 7% from last year....
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I love all kinds of sports, but now is NFL football time in the US and although my team isn’t in the running, I’m looking forward to watching the big game.
While I was watching the playoff games and yelling at the screen, I realized something: championship football is just like content marketing. How?
Content marketing is a lot like a championship sporting event – you still have competitors and need to find the right formula that gives you an edge over your opponent. Once that mix is in place, you have what you need to bring home the trophy and more fuel for your content fire....
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As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, information (30+ Cool Content Curation Tools for Personal & Professional Use Via Carmen, G Social Media
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As a rule, I’m not one of those readers who flips ahead to the last few pages of an article or book before committing myself to reading it. I like a little mystery in my life.
But that’s exactly what I found myself doing when I started to read Andrea Curtis’ “Small Mercies” after it first appeared in Toronto Life magazine in 2005. I was on a train crowded with commuters, heading home from a day of work, when I found myself in the unusual position of getting choked up after only a couple of pages....
[Great narrative and storytelling - JD]
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Story telling is the new PR and marketing on social steroids. Brands and even the media, have had to rethink their content strategy.
...Our world is now immersed in a 24/7, 365 news cycle and it has caused mayhem for brands and for the agencies that work with them. There’s advertisers doing PR. Digital shops doing print media. PR shops doing traditional advertising strategy. Basically, the communications world has been flipped on it’s head. There’s no way to figure out what’s heads or tails.
One thing is for certain, however, storytelling is the main focus of companies and PR, digital marketing and advertising all have a role in it....
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This is definitely not a chicken and egg question!
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says: There is no curation without original content.
I might qualify this a bit by saying, there is no curation with awesomely addictive social content! And that means creating content – blog posts, tweets, Facebook updates, YouTube Videos – that is valuable and high quality....
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At this month’s Consumer Electronics Show in Las Vegas, Robert Kyncl, YouTube’s global head of content, made a bold prediction: In a few years, video will comprise 90 percent of Internet traffic. According to statistics YouTube released just yesterday, Mr. Kyncl’s forecast certainly seems within reason. On average, 60 hours of video content are now uploaded to the video-sharing platform every 60 seconds.
Not only is this a clear indication that Internet video is fast becoming a marquee communications tool; it is also a clear signal that now is the time to ensure that your organization is not only creating compelling video content, but also optimizing it for maximum audience retention, social sharing, and commenting....
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Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers.
McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what not to do when promoting a tweet. So, what can you do to avoid ever causing such a hashtag nightmare for your brand?...
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Common challenges to Content Marketing (and Tips to Help Tackle 'Em)
Last week I posted a poll asking marketers to vote on their top content marketing challenges. Here are the results and some solutions...
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In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.
Here is our story and the eight questions that helped us share it....
Jeff Domansky's insight:
Really helpful business storytelling questions.
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There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
...In the physical world, this is what happens when you try to push too much stuff though a finite pipeline — catastrophic failure. A flood. Wires bursting into flame. Server crashes. So this presents the fundamental dilemma for you and me. How do we get our marketing message to cut through the infinite information and make it through to a consumer brain — without going broke or having a catastrophic strategic failure?
We’ve never faced this before
So we have no choice. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. And that war is raging though web-based content....
[Valuable read from @MarkWSchaefer - JD]
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In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals.
...Let’s look at four hidden benefits of content marketing that will never show up on the CMO’s dashboard but can bring immense value to the company and its internal relationships....
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Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
Since then, I've been using Boeing as an example of an organization that is creating great content...
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One way to provide value to your Facebook community is to write procedure posts.
You can deliver needed information right to your users, right where they live, right when they want it. The format definitely lends itself to preparing instructions in a clear, brief manner – and allow commenting as well.
I’ve been writing procedures in Facebook for a while. There are definite considerations to keep in mind. I have some lessons learned to share. The main points to consider are when to post, what to post, frequency, and what may elicit most comments and keep your page more visible in fan news feeds. Each is important in its own way....
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Each member of the OpenView team has participated in our corporate blog since it was launched in September 2009. Since then, we increased our site traffic by over 300% on all of our sites. We use this traffic measure as an indicator of success for our business since we are not generating leads to close business on our blog.
Increasing Traffic isn’t the Only Benefit Corporate blogging can offer significant benefits to your expansion stage software company. This form of content marketing can increase the number of visitors to your site and in turn, drive the number of new leads for your gated content development efforts and eventually, new leads for your sales team. Corporate blogging can also help to develop your brand as a thought leader in your space....
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...Maybe it doesn’t appear that these people or companies are content related at face value. But in a world where every company is a media company, every business is content related. And that makes every passionate professional, marketer or otherwise, a content creator.
A lot of people pushed back on this concept which we touched on in a previous post titled: if your team hates blogging, you need a new team. Like it or not, that’s the world we live in. Besides, how can anyone hate to create content in a category they are involved in and have commitment to?...
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Recently, we posted a great list of places to find content inspiration, and hopefully it helped you come up with a whole list of great new ideas.
Creating new content can take a little time, so in the meantime, here are seven ways you can boost conversions for the content you already have....
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As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic view of content....
As marketers we need to include both right-brain and left-brain people in our content creation efforts....
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No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.
From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’s four reasons why...
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They’re two of the most iconic department stores in New York, so how are Saks Fifth Avenue and Barneys using social media?
We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online.
Despite being a mere ten minute walk down the street from each other, Barneys and Saks are already miles apart when it comes to Facebook fans....
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The well of content can start to dry up for even the most prolific content marketers. Here are 5 sources you can use to help prime the pump.
Content creation is a tricky beast. You may be given limited material to work with, yet you’re expected to constantly develop new content. The well goes dry sometimes, especially when you’ve written about the same topic three months in a row. So, how do you make sure your fountain of ideas never runs out?...
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Absolutely recommended reading. What a tremendous list of content marketing resources!