Public Relations & Social Marketing Insight

Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.

But how do you get them to take the specific action you want them to?

Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.

You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action.

A clear next step for your visitors, usually in the form of a clickable button....

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.

A CTA-button has 4 important tools to achieve this: placement,shape (and size), message and color. In this article I will talk about the aspect of color. But first things first…