Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why the Company Blog is More Important Than You Think

Why the Company Blog is More Important Than You Think | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - February 27, 2015 11:15 AM

It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.


Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....

Jeff Domansky's insight:

Take a second look at the power of authentic corporate blogging.

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Marco Favero's curator insight, February 27, 2015 6:11 PM

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5 Steps to a Successful Business Blog

5 Steps to a Successful Business Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 5, 2014 1:59 AM

It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It takes a lot more than writing what’s on your mind a few times a week to drive real financial improvement through this now-common marketing method. The good news, however, is that those who do succeed have more in common than you might think.

Jeff Domansky's insight:

Here's a good set of basic business blogging tips to help you get started.

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20+ Eye-Catching WordPress Business Themes For Fussy Clients

20+ Eye-Catching WordPress Business Themes For Fussy Clients | Public Relations & Social Marketing Insight | Scoop.it
From premium.wpmudev.org - September 25, 2014 9:45 AM

Finding the ideal theme for a business website can be tricky. There are countless themes available that market themselves as business themes, making it easy to just download the first one that looks about right so you can get on with setting it up. However, this is the quickest way to waste time and money.


Before setting out to find a theme, it’s important to work out what you need and even make a list of your requirements. If you’re setting up a website for a client who works in food and hospitality, you may need a website that offers online reservations. Hair salons may need a booking system, while online stores will need an eCommerce solution, such as MarketPress. For small business clients and consultants, their needs will be completely different.


The collection of themes below includes various themes designed especially for businesses, each offering different functionality such as booking forms, event managers, typography management, custom post types and sliders....

Jeff Domansky's insight:

Here's an impressive list of WordPress business themes and useful descriptions of the unique features of each. It's a must-read for blogging, content marketing, PR and social marketing pros. 10/10

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