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It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram. Many YouTube stars have built diversified income streams that can net them up to PewDiePie's eye-popping $12 million per year. And the industry is changing rapidly.In January, Business Insider interviewed Scott Fisher and Adam Wescott, who manage YouTube stars like MyLifeAsEva (7.2 million subscribers) and LaurDIY (4.2 million subscribers), to get a sense of where the money was coming from. But a lot has changed since January, particularly with the emergence of Facebook and Instagram as players in the market for video superstars, so we decided to check back in with Wescott to see how the business has changed....
Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.
That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....
It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.
It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.
While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....
Where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce a small video site called YouTube.
When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we've all developed an eye-glaze setting reserved for pre-roll, banner and social media ads. Simply put, they don't work anymore.
Luckily, there's an antidote to this interruptive, beat-you-over-the-head type of advertising — it just requires a very different approach. In order to cut through the noise, brands must create content — stuff that consumers actually care about and want to engage with — instead of inert, product-centric advertisements. It may seem like an easy shift, until you realize that it's not the way the advertising industry has been oriented for the past 100 years.
So where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce you to a small video site called YouTube....
Social media marketing podcast 55, in this episode Gideon Shalwickq shares why YouTube is increasingly important for your business.
Do you use video in your marketing?
Are you wondering how YouTube can help promote your business?
To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast....
YouTube newbies should check out The Small Business Guide to YouTube, a helpful microsite that shows a step-by-step guide for getting started with YouTube marketing. Created by Simply Business, this one-page destination covers everything from creating good content to preventing legal issues. With so many instructions to read through on YouTube’s help board, this site speeds up the process by briefly summarizing all the FAQs on one page and then making detailed answers easy to find. The page is designed as a flow chart that takes you through a series of “yes” or “no” questions that lead to the answers, which are outlined in a slide show presentation. It starts with the basics — “Do you know how to create a YouTube account?” — and moves into more complicated territory, like the various monetization options and how to measure your success in YouTube analytics. Every time you answer “no,” you’ll see a new slide that’s filled with checklists, videos, and links to articles to fill you in on what you don’t already know. (And who doesn’t love saying no?)...
YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook andblogs. While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:...
72 hours of video are uploaded onto the site every minute --- that's a lot of competition. Here's how to make your videos stand out. With video a growing component of companies’ content strategies, building a YouTube brand page that stands out from the competition is increasingly important. According to company statistics, there are more than 800 million unique visits to YouTube with 4 billions hours of video are watched each month. A whopping 72 hours of video are uploaded onto the site every minute — that’s a lot of competition. With so much content available, owners of YouTube pages need to make sure that they give people a reason to visit. Here are some tips on how to make a YouTube page attractive and worthy of people’s attention.... [Practical tips for social media strategists - JD]
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YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....
YouTube.
It’s by far the largest video sharing site—nothing even comes close to it.
Get this: YouTube has over 1 billion users.
Those billion users account for over 4 billion video views a day.
You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it....
Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety .
There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube.
In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it.
Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...
Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.
In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? ... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel? ...If your customers, or the influencers of your customers are watching videos on YouTube related to your industry, then you should have a YouTube channel. Every company has something to be gained from building their brand, notoriety, and reputation. YouTube can be a fantastic channel to help achieve that goal, but only if you have a great idea for content that a specific brand-agnostic user group will genuinely value. If you’re doing paid search, YouTube can be valuable addition to an integrated campaign; if you’re doing PR, YouTube can help you get to the top of the pile on a journalist’s desk; and if you’re engaging with users through social media, YouTube can help to boost the engagements with your posts and campaigns.
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?
Via Robin Good
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YouTube stars are making money on Instagram, YouTube Red, and even Netflix.