Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Tips for More SlideShare Leads | Socia| Media Examiner

4 Tips for More SlideShare Leads | Socia| Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you use SlideShare?


Wondering how to generate leads from SlideShare?


With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.


In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist....

Jeff Domansky's insight:

Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.

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A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations

A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations | Public Relations & Social Marketing Insight | Scoop.it
I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion –  generate thousands of views to their slides, drive traffic to their sites and move their business to another level.


If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube....

Jeff Domansky's insight:

Neil Patel shows how Slideshare can generate real business leads.

Marco Favero's curator insight, February 5, 2016 4:25 AM

aggiungi la tua intuizione ...

malek's curator insight, February 6, 2016 5:53 PM

Is SlideShare the best kept secret?

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4 Ways to Build Content Marketing Authority with SlideShare

4 Ways to Build Content Marketing Authority with SlideShare | Public Relations & Social Marketing Insight | Scoop.it

Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that attracts relevant audiences and engages readers to take action. Creating content authority also requires strategy, process and the right tools.


One of those tools is SlideShare. As a platform for hosting authoritative content, marketers can use SlideShare to build influence amongst interested subscribers, visitors from social networks like LinkedIn and readers that pull themselves to SlideShare content through search engines.


There are many forms of content published on SlideShare. Four types that are particularly useful for differentiating your brand and creating authority include: evergreen, co-created, repurposed and curated content....

Jeff Domansky's insight:

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

Marco Favero's curator insight, August 4, 2015 3:08 AM

Ecco come gestire diversi tipi di contenuti e dove si inseriscono in un mix di marketing integrato attraverso segmenti di clientela e le fasi del ciclo di acquisto.

Zery Loun's curator insight, August 4, 2015 5:23 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

Debora Rodrigues's curator insight, August 4, 2015 7:09 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

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Slideshare: The Biggest Opportunity In Content Marketing

Slideshare: The Biggest Opportunity In Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.”


Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.,


According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health.In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....

Jeff Domansky's insight:

Here's why SlideShare matters to your content marketing strategy.

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How to Use SlideShare for Marketing and Generating Leads

How to Use SlideShare for Marketing and Generating Leads | Public Relations & Social Marketing Insight | Scoop.it

Are you using SlideShare as a visual marketing tool? If you’re not familiar with this free presentation platform, here’s a simple guide on how to use SlideShare for marketing to increase the reach of your business and also generate leads.

What Exactly is SlideShare?

SlideShare is more than just a place to upload your webinar or workshop slides. It’s a content marketing social site that can optimize your company’s information and generate qualified leads....


And SlideShare users are connecting quicker and easier with potential customers searching for their information. With SlideShare’s simple optimization features, you can bring more traffic and added exposure from the first day that you post your presentation than you would tweeting a link during prime time on Twitter....

Jeff Domansky's insight:

Penney Fox shares practical SlideShare tips for business.

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SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes

SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes | Public Relations & Social Marketing Insight | Scoop.it

Since I created the slide deck as part of a blog post that had yet to go live, we gave it zero promotion. And yet, when we happened upon our SlideShare page the following day, it had earned over 3,000 views. The presentation got picked up as a featured slideshare on SlideShare’s social media page. Our 10 minutes of quality time to build it resulted in over 5,000 views in one weekend.


What did we learn from this?

  • SlideShare is worth our time.
  • SlideShare users are eager for quality content.
  • SlideShare has huge potential for businesses and brands looking for a new audience.


Of course, it all starts with the slides.

Jeff Domansky's insight:

SlideShare tips for creating presentations that are beautiful, viral, and effective. Have a look at this Buffer guide to Slideashare presentations and see why I rate it 10/10. Awesome resource!

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SlideShare for Business: Tips and Tricks for Success from #SMMW14

SlideShare for Business: Tips and Tricks for Success from #SMMW14 | Public Relations & Social Marketing Insight | Scoop.it

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.


’SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:

- Huge visibility: over 60 million unique views / month

- Relevant audience: heavily business focused

- Improved search visibility: presentations posted on SlideShare tend to rank high in organic search


Below are 3 tips to help you achieve success in SlideShare....

Jeff Domansky's insight:

SlideShare is a very effective marketing tool when used strategically .

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How We Got Featured on the Front Page of Slideshare | Wishpond

How We Got Featured on the Front Page of Slideshare | Wishpond | Public Relations & Social Marketing Insight | Scoop.it

That’s when we decided something had to change. If we were going to continue to produce Slideshares, we had to do something different.

If we were going to continue to invest, we had to make it to the front page in order to capture more organic traffic from Slideshare directly.

In this article I'll explain the mistakes we made when producing Slideshares in the past, and how we fixed those to increase our organic Slideshare's clicks and overall exposure.

I’ll also break down the exact tactics we used to get featured on the front page with one particular slidedeck, generating over 90,000 unique impressions to date....

Jeff Domansky's insight:

Wishpond offers practical tips on getting great results from Slideshare.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.

In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck....

Jeff Domansky's insight:

Dave parody provides practical Slideshare. Recommended viewing. 9/10

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Top 5 Slideshare Marketing Tips | Convince and Convert

Top 5 Slideshare Marketing Tips | Convince and Convert | Public Relations & Social Marketing Insight | Scoop.it

One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint._


I really love creating short (read: easily consumable) but informative Slideshares (view example) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well....

Jeff Domansky's insight:

Kristina Allen offers practical SlideShare presentation tips.

Javier Santana's curator insight, October 4, 2014 4:50 AM

Slideshare Marketing Tips.

Chris Shern's curator insight, October 4, 2014 4:11 PM

Slideshare is really a powerful tool to communicate a message, and more and more are starting to understand its value

Marco Favero's curator insight, October 4, 2014 6:21 PM

aggiungi la tua intuizione ...

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4 Ways to Maximize Your SlideShare Presentation

4 Ways to Maximize Your SlideShare Presentation | Public Relations & Social Marketing Insight | Scoop.it

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.


Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.


A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....

Jeff Domansky's insight:

SlideShare is an important foundation for thought leadership and content marketing alike.

chris chopyak's curator insight, August 30, 2014 11:34 AM

Love SlideShare!  And this helps maximise it - 

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How to use SlideShare for Business: The Success Formula

How to use SlideShare for Business: The Success Formula | Public Relations & Social Marketing Insight | Scoop.it

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 


Why use SlideShare?


You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....

Jeff Domansky's insight:

Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10

Jeff Domansky's curator insight, August 16, 2014 9:14 PM

Here's how to harness the power of Slideshare for results.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck | Copyblogger

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

...SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.


In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck....

Jeff Domansky's insight:

Dave Paradi, PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

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