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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have. But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA. I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket. However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think. I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....
isual Content Marketing Optimization for social media and blog will be shared in a two-part series.
Part 1 is on why visual content marketing is important for your B2B business, tools that you can use and tips from other businesses.
Part 2 of visual content marketing optimization is on how to optimize for search (engine) and experience (your audience).
Over the course of nearly eight years of doing social media for B2B companies, I have observed the transition of types of contents that are being consumed online. And in response, the media evolved as a response.
So here’s my cursory observation.
There was a time when text content was popular; thus, blogging was the rage.
Then.
Infographics became the rage.
But now.
Videos are the rage. And very much so.
These micro-moments when people act on a need with intent, immediacy, and within a particular context are rich opportunities for brands to engage. And they're increasingly happening on the small screen: mobile. In 2015 mobile searches surpassed desktop searches.
For marketers, it's these multiplying micro-moments of intent that represent the search story of the year. And these moments are the new battleground for brands. Here are three ways you can act on micro-moments to ensure your brand is ready to meet consumers in their moments of intent...
If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.
Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.
A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....
Original research means you’re doing all the work yourself, which makes it both a strength and a weakness of the strategy. It’s a strength because no other companies or individuals have sought to engage in this research before, but it’s a weakness because it takes significant time (or money, or both) to conduct this research. Some research ventures take months of careful planning and execution and hours of compiling to generate meaningful statistics.
Fortunately, you don’t have to commit to that level in order to create a solid, well-researched whitepaper. There are alternatives you can use to conduct the research necessary for a reasonable whitepaper without spending all your marketing budget or wasting countless hours of time...
Today I want to talk about two of my favorite online marketing disciplines: SEO and content marketing.
I’ve had a breadth of experience in both, as I spent years as an SEO before I transitioned into content marketing.
Let’s look at three specific examples of how SEO can improve content marketing, across all stages of a campaign....
I’ve been building SEO-driven, Adsense/Affiliate monetized sites for 4 years now. I’ve been through every Panda update and Penguin update. I've survived a lot of them, but I've been absolutely crushed by some of them as well. If getting crushed is how you learn, then I've learned a lot.
I started out building hundreds of microniche sites with content as cheap as $3/500 word article, to creating sites that received thousands of FB, Twitter, Reddit, and Stumble upon shares - even though my goal was solely to drive organic search traffic.
One article got over 100,000 likes on Facebook and millions of visitors. It cost me $30 to outsource and I made no effort to optimize it for social.
I don’t claim to be a content creation expert, but I’ve picked up a thing or two over the years, and this is the guide to SEO content creation I wish I had when I started....
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
...How to Write Ridiculously Persuasive Landing Pages is one of our best performing blog posts this year. (And it was published this month!)
Once again, popularity is no indication of user engagement. In fact, because this was a longer post, fewer people made it to the bottom than our previous example. This makes the slide-in CTA even more important, as if we’re not capitalizing on our best performing content, our strategy would have major holes in it....
Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be successful.Content diversity, cross-channel promotion and originality are new factors for SEO (and overall marketing) success.
This infographic from brafton takes a closer look at how the practice of creating content for better search engine visibility has evolved....
The perceived quality of a web page or piece of content isn't based solely upon words. There are a lot of other factors to take into account, like load time, interface design, image quality, formatting, and so on.
Of course, "quality" means different things to different people, but I'd argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer.
The goal of creating content shouldn't be to come up with a bunch of great keywords; it should be to come up with great content. Call it whatever you want, but if it's good, it's good -- just like Shakespeare said. The search engines of the future aren't going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title ... but they will continue to punish folks for overusing keywords....
As we’ve previously mentioned in our last list, we love research here at UpCity. It gives us not only the current trends and knowledge of the landscape, but it also allows us to come up with new ideas and test them out. We see a lot of companies spend all their time and energy crafting white papers, but many marketers don’t have the time to read them as they get published. For this reason, we’ve decided to compile a list of the best 200 free white papers on digital marketing.
With access to all of these resources in one spot, you’re free to favorite this link and check up on what you want to learn next. Everything from SEO to web design is right here for you to learn. We just encourage you to take your pick and start reading!...
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“The content marketing industry will be a $300 billion industry by 2019, and SEO is forecasted to be an $80 billion industry by 2020,” said Betts. SEO is the voice of the consumer and it delivers marketers powerful insights, according to Betts. But unless it’s paired with content, marketers won’t realize its full potential.“SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success,” said Betts. “Together, they build a better customer experience. There’s a massive opportunity for people who are connecting the dots.” Here are the group’s top takeaways for doing so....
The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results?
In this post I’ll make an attempt to answer that question, with the help of Kevin Gibbons, MD at Blueglass and Sticky Content’s Content Director Dan Brotzel.
I’m going to give you seven specific examples of sites with tons of traffic that you can potentially drive back to your site.
Then, I’m going to show you an easy way to find even more sites that are virtually untapped.
Sounds interesting? Read on…
Google itself is one of the best tools at an SEO’s disposal.
However, not everyone knows how to use it effectively. There are dozens of search operators and tools that you can use to find virtually anything you’re looking for, but you need to know how to use them.
In this post, I’m going to show you 9 Google search operators that you should know and use on a regular basis.
I’ll show you some tactics that could be helpful for, but if you combine all these operators, they could be used for thousands of useful purposes. Don’t be afraid to be creative....
Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.
In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.
"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile devices continues to grow, it will be interesting to see what effect this has on the rankings.
"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...
Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.
Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Google Webspam leader Matt Cutts is one of the most influential SEO advice sources. Before he took a voluntary temporary leave last July, he spent over 10 years giving detailed, precise, and sometimes lengthy explanations to many questions that businesses were asking. He recorded more than 500 videos to share his answers. So how can you sift through all that great counsel and find the ones valuable to you?
Click Consult created TheShortCutts.com, developing a brief summary of each video (sometimes just one word) and categorizing all of the videos, which makes it easy to search for topics. Over 50 videos fall under the website-content category and more than 30 address related aspects, so I decided to do that sifting for you and choose seven of the best to help as you plan your website content strategy....
Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?
Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.
Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.
For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content.
So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Back in September, Google launched a brand-new Panda update, which according to Pierre Far will impact on 3-5% of online queries and results. It has been specifically designed to target thin and inconsequential content more precisely, while also increasing the already sizable chasm between low and high quality websites.
As if this is not enough for webmasters to contend with, Google also plan to roll out a brand new Penguin update in the weeks ahead. Penguin 3.0 is also expected to be driven by more intricate and precise algorithms, while it will also work in conjunction with Panda to create more clearly defined and transparent lines between websites.
What Should Webmasters Expect?
In practical terms, it is the Penguin 3.0 update that will arguably have the biggest impact on webmasters. This is because of the ongoing work with disavow, where Google’s search team have worked alongside thousands of industry experts and previously penalized webmasters to leverage the best possible examples of poor quality links. This trend will continue throughout the current update, as Google utilize an ever wider range of user distributed data to streamline their results and deliver a more concise strategy....
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content.
This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.
Here are 5 ways content marketing, social media and SEO work together to improve organic marketing...
Hashtags are VITAL for any social media marketing plan (see the offer below the infographic). Learning how to use them correctly is the first step! The second step is to RESEARCH them to make sure you aren’t stepping on any social toes. Once you have a clear idea about the ones you’ve chosen – market away! I always like to “register” the hashtags I plan to use on TagBoardand other services we talk about in Social Media Manager School....
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Scoop.it!
Neil Patel shares tips on getting ranked on page one through Google News.