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A blog post on search engine authority SEOMoz titled "How I Got a Link from the Wall Street Journal" offers some real instruction for PR pros on linking content - and public relations outputs - with measureable, top-line business results.
It's worth noting that the author of the post - and the content marketing campaign discussed - is Larry Kim, the founder and CTO of Wordstream, a search marketing firm. (There's another link for you, Larry - I know you're counting.) In short, he is a data-driven quant, C-suite denizen and SEO guru. And within his case study is some very important guidance for public relations pros....
[Some good ideas about using content marketing to develop stronger SEO ~ Jeff]
