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Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.
The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.
A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....
So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.
But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with. Check out the tips below to make sure you're creating an engaging page that doesn't fall flat....
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
This delicate balance is handled by a machine-learning algorithm. In short, it looks for your subtle and obvious indications to know what you do and don’t like seeing in your News Feed. Like any algorithm, it gets things wrong.
Brut what do we really know about its triggers? I asked Facebook for more details about the cause and effect of my behavior in News Feed to figure out why things happen the way they do. The answers were pretty interesting — some were even “Like”-worthy.
Why do I keep seeing the same post appear at the top of my News Feed? I didn’t “Like” it the first time around, so I shouldn’t have to see it the next time I open Facebook. Why is Facebook nagging me to like something?...
The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts.
The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark.
Their most popular stories last month included a piece on gluten free diets ( 480,000+ interactions), a piece titled ‘This Woman Wants To Change How All Of Us See Our Bodies‘ (455,000+ interactions), and a blog on parenting (430,000 interactions).
Interestingly, much of the Huffington Post’s most popular pieces seem to be long form opinion pieces. They do have very popular viral videos too, but for the most part, interesting blogs with socially optimised headlines seem to be the big successes....
I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing.
I was inspired to put this together after I published my Twitter tools post, earlier last week. I had fun putting together some of the new, and cool stuff that has been entering the market, and this list was not an exception. It’s all about creativity, innovation and the passion to help people in some form....
The whole Facebook ads world can be very confusing.
Target this interest, don’t do this hack, make sure to exclude certain people.
Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.
Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.There are many advanced things that you can read about but I’m going to focus on the fundamentals....
The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising.
Facebook is not a platform for ‘hard sell’People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively...
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Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?
By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.
Thus, you can get more people that are ready to engage with your brand and potentially your products or services.
This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.
Do you want more visibility on Facebook?
Are you using all of Facebook’s features to market your business?
Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.
In this article you’ll discover how to use the features Facebook has to offer to promote your business.
I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales. It's all about buying impressions for your brand but it's not a place where users want to engage with brand or consume their content so it shouldn't be considered as a sales driver.
My reaction was along the lines of: Wait…WHAT? Is that how they're selling ads these days? And people are actually buying them?
Shouldn't the ultimate goal of any marketing campaign be to drive the business's bottom line -- otherwise, why invest a dime? Sure, tracking direct, measureable sales from social channels is much more difficult than from other digital platforms like banner ads that drive to an e-commerce site or emails that include a unique and trackable coupon code that consumers have access to when they're in the checkout line. But if Facebook doesn't ultimately impact your business's bottom line, why are brands still investing on the platform?...
According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.
What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....
Is Facebook marketing dead? It's a question none of us really want to face. Here's a 3-part answer that will probably surprise you.Today I answer a question none of us are quite ready to face:Is Facebook marketing dead?The short answer? Not by a long shot.The social network is simply evolving....
Has Facebook got you fooled? Are you chasing likes for your brand page? Paying for fans? Maybe it's time to forget Facebook!
... Facebook is pushing you to advertise. To promote your post is now just a couple of clicks. Easy but it costs. One of the motivators to use Facebook as a page is now almost zero.
Is there any point to chasing likes except for “social proof”.
Some research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook. Here is some research from the 4129 agency on ZDnet.com showing the decline in just 12 months from 2102 to 2013.It appears that in 2014 that organic is still in freefall. Zero is maybe not an unrealistic expectation. Is that possible? Jason Loehr, director of global media and digital marketing at Brown-Forman who owns the brands Jack Daniels and Southern Comfort thinks so.
The Ignite Social Media agency did an analysis in December 2013 and saw a 44% drop in brands organic reach in just 12 days...
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.Does your business have aFacebook marketing plan?Do you need inspiration for Facebook updates that excite your fans?Do you treat each and every update as an opportunity for engagement?In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction....
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds.
That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change.
Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...
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here's a practical look at tips to help you produce Facebook instant articles.