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Scoop.it!
It’s the marketing equivalent of dating. And it’s scary. But the harsh truth is: While some content marketing is good, not a lot of it is great. Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right.... 
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Scoop.it!
I can get carried away when using social media. While Twitter gives me a character limit, Facebook and LinkedIn provide a forum for my uninterrupted ramblings. The problem is that viewers won't be as likely to click if you don't optimize each post for both your choice of words and the length of the update. While you might think your post is brilliant, viewers will just keep scrolling. Buffer and SumAll put together this informative infographic that reveals the optimal length of social media posts, email subject lines, headlines, podcasts, SlideShare presentations, and more. Take a look, and remember to set yourself some limits. Your viewers will reward you....
Jeff Domansky's insight:
Set yourself some limits by learning the optimal length of LinkedIn posts, email subject lines, headlines, and more.
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What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of eight successful campaigns so that you can implement them in your own.