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The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part of our daily lives now, and Periscope was designed and integrated into the Twitter platform for easy access to your contacts there.
Many a marketer head spins when thinking about the possible applications for such a tool. Thankfully, we’ve boiled down eight of the most effective ways companies are using Periscope to boost sales conversions....
Are you using Periscope in your business? Here are 8 effective ways to build your brand and drive more sales using Periscope.