Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Stop Calling It Curation

Stop Calling It Curation | Public Relations & Social Marketing Insight | Scoop.it

Imagine, if you will, a world in which Richard Seaver or Robert Gottlieb had stomped their feet and huffed and puffed every time John Leonard forgot to give them their proper "hat tip." Or rather, as I joked on Twitter over the weekend about the new "Curator's Code," if Goethe had lived long enough to chide Mann for writing about Faust and giving a "ᔥ" to Marlowe but forgetting to give a "↬" to Goethe.


It's funny to think about! But only for a minute, since after that it all just becomes too depressing for words, because what we talk about when we talk about curation first of all sure ain't curation and secondly isn't even all that special. But mostly it's depressing because it's a conversation that happens at the expense of original content itself.


First, let's just get clear on the terminology here: "Curation" is an act performed by people with PhDs in art history; the business in which we're all engaged when we're tossing links around on the Internet is simple "sharing." And some of us are very good at that! (At least if we accept "very good" to mean "has a large audience.")


But we should not delude ourselves for a moment into bestowing any special significance on this, because when we do this thing that so many of us like to call "curation" we're not providing any sort of ontology or semantic continuity beyond that of our own whimsy or taste or desire. "Interesting things" or "smart things" are not rubrics that make the collection and dissemination of data that happens on the Internet anything closer to a curatorial act; these categories are ultimately still reducible to "things I find appealing," and regardless of how special one might feel about the highly cultivated state of his or her tastes there is no threshold of how many other people are eager to be on the receiving end of whatever it is we're sharing that somehow magically transforms this act into curation—that is, at least, unless we're also comfortable with arguing that "curation" is the act in which Buzzfeed is engaged. Or The Huffington Post. Or the top contributor on those weightlifting comment boards....

Jeff Domansky's insight:

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..

Jeff Domansky's curator insight, July 8, 2017 10:06 AM

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..

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Content and Creation Sources | Social Media Today

Content and Creation Sources | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.


While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear:

• Identify your customers’ pain pointsand/or…

• Answer the questions potential customers have.


You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...

Jeff Domansky's insight:

Barry Feldman tells you where to look for those great content ideas.

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Great Social Media Requires a Bigger Trash Can | Social Media Explorer

Great Social Media Requires a Bigger Trash Can | Social Media Explorer | Public Relations & Social Marketing Insight | Scoop.it

Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.

 

In marketing circles we’ve been talking about content marketing for a few years, but for some reason it hasn’t resonated with executives. And it’s partly on the shoulders of marketers who ask for budget approval on a “social media” campaign instead of a content marketing campaign. It also doesn’t help that content marketing isn’t a big company that the news stations can report on.

 

It is a disparate, disconnected, organic being that safely hides behind the curtain generating success or failure of online campaigns. Respectfully, it is the elephant in the room. When a marketer’s social media campaign fails too many times they chalk it up to the social network being wrong versus the fact that their content strategy was wrong.

 

We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful campaign or strategy. The best digital marketing strategy will fail every time in execution if the content behind it sucks. The problem is creating amazing content consistently isn’t easy. It takes focus, creativity, a willingness to test and a preposterous threshold for failure....

Jeff Domansky's insight:

This is a valuable read for content marketers... 

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eBook: Content Curation Look Book - Curata

eBook: Content Curation Look Book - Curata | Public Relations & Social Marketing Insight | Scoop.it

The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.


This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.

Jeff Domansky's insight:

Curata's Look Book provides several good examples of corporate content curation. It's a free download.

Alysia Gradney's curator insight, October 8, 2013 3:09 PM

Content Curation Look Book - A great free download that providng some quick tips

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A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas

A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas | Public Relations & Social Marketing Insight | Scoop.it

...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.

 

What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content.

- More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing.

- Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations.

- Creates an on-going source of fresh content which you can share to your company’s social channels.

- Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages.

- Helps you build a valuable email list of your customers and their friends....

Jeff Domansky's insight:

A very promising though pricy curation tool. If you have budget, it's worth exploring for its powerful features and simplicity

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Public Relations & Social Marketing Insight | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson
Jeff Domansky's insight:

Lots of new resources to check out in this list.

Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas.