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Scoop.it!
There will be more than one front-runner, but start with a single blog post, or a series of related posts, and brainstorm ways to transform that content into a fresh format that will attract a new segment of your audience. Got that down? Cool. Lather up your content archives, rinse, and repeat. To get your creative juices flowing, here are ten content ideas to consider:... 
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Scoop.it!
I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists. While all of these individuals offer a lot for us to learn, I’m definitely stealing these six ideas. (You can also get more stolen ideas in this post from 2015and this one from 2013.)...
Jeff Domansky's insight:
Learn the six ideas being stolen from the Content Marketers of the Year finalists by Content Marketing Institute’s head of content.
Scoop.it!
One truth is self-evident to content marketers: Traditional ads aren’t enough these days. With more than half of digital ads going unseen and more than 200 million people employing ad-blocking software, standard display units face an increasingly uphill battle when it comes to reaching and influencing consumers.
With these statistics in mind, it’s no wonder that a look at Google Trends data over the past five years shows rising interest in both content marketing (blue) and native ads (red) as topics.
That said, therein lies the problem. Marketers continue to create more and more content, but the audience looking to consume such content isn’t growing. It’s a basic issue of supply and demand.
The 2016 Content Marketing Institute/MarketingProfs content marketing trends report found that 77% of B2C marketers planned to produce more content in 2016 than in 2015. But that added content is fighting for a limited chunk of consumer media attention.
The content landscape is cluttered and the situation is only being exacerbated. As marketers turn to content marketing to help overcome some of the challenges associated with traditional ad buys, they’re finding that even a solid content creation strategy isn’t enough....
Jeff Domansky's insight:
Think in more detail how native advertising should fit in your content marketing strategy says the Content Marketing Institute.
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Scoop.it!
The technology simply doesn't know what the content's actually about, or how it works. It's just content. Mashed potatoes. The same applies to marketers across the business. That great video explainer that got made two years ago during another CMO's tenure? It may as well be a little portion of mashed potatoes buried under a mountain of other mashed potatoes. Enough of the metaphor. You get it. Content intelligence changes all that. It is technology that helps content understand itself - what it's about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.
Jeff Domansky's insight:
Ryan Skinner looks at the importance of "content intelligence."
Scoop.it!
Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off. We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week....
Jeff Domansky's insight:
Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
Jeff Domansky's curator insight,
December 30, 2016 2:29 AM
Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives. |
Need some content marketing ideas? Here are 10 ways you can create brand new stuff by repurposing the blog posts you've already written!