In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.
However, in time, we anticipate that these new behaviors are likely to become dominant.
The three biggest shifts are enhanced expectations, connected experiences and self marketing.
A simple example of a company that has both fueled and benefited from these shifts is Amazon. They both have created and responded to peoples expectations for speed, value and service, seamlessly connected all aspects of the “marketing funnel” and fed a habit of us marketing to ourselves as we search, evaluate and comment on products and services....
Biggest eye opener? "Today 30% of all e-commerce searches start on Amazon versus only 13% on Google." Recommended reading.