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In previous research, men have also been found to shop online more often than women, so the results here shouldn't be too surprising. But as before, it’s not clear what that exactly means.
In an era when the lines between shopping online and in store are ever more blurred, it may behoove researchers to tease out exactly what "shopping" entails. Do men research products online without buying? Are they really buying more online than women? In the omnichannel/no-channel era, this would be useful to know.
This report does show how profoundly mobile has driven online shopping, and gives some clues about how to fashion mobile browsers vs apps....
Aquest article...