Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to engage millennials? Appeal to 3 core values, 3 core traits

How to engage millennials? Appeal to 3 core values, 3 core traits | Public Relations & Social Marketing Insight | Scoop.it
From www.greenbiz.com - October 26, 2014 4:08 AM

With all the conflicting information on millennials' relationship with social change, how do we successfully engage these generations in positive behavior change? Do they care about your brand's social impact? Do they actually align their spending with their values? Or are they so cash-strapped and overwhelmed with information that clicktivism is the most we can expect?


In reality, all generations share a set of core motivations that drive our decision-making (hint: it's not our rational thought). But millennials and Generation Z have grown up in a different context and with a new set of digital tools that also influence behavior.


To best mobilize this audience around your brand and mission, we need to understand what core values and trends that drive behavior change...

Jeff Domansky's insight:

Here's some millennial marketing insight.

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Momentum Factor's curator insight, October 27, 2014 11:54 AM

Engaging millennials is important for any company's long term business plan. Here's how to align your core values and traits with this new generation.
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Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing?

Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingcharts.com - October 9, 2013 9:39 AM

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman.Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman. The researchers surveyed 11,000 online consumers who reported participating in a minimum of one brand engaging activity (such as following a brand on Twitter) in the previous year. The study, which took place across 8 countries and measured attitudes to the performance of 48 multinational brands and about 30 “local” brands per country, identifies some areas where brands are far behind in meeting consumer needs.


The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question....

Jeff Domansky's insight:

This brand gap is surprising and brands must move quickly to remedy it in the era of social media. The solutions are out there.

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