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Impulse purchases could soon be a thing of the past thanks to the internet, as shoppers are more likely to consider a purchase over a short period of time than spontaneously click to buy.
Just 42% of purchases happen during the first hour of online shopping sessions, according to a new report from personalization platform Monetate.
Monetate analyzed data from the first quarter of 2016 and found that shoppers browse heavily during the workday – in fact, the biggest workplace distraction could well be shopping.
Desktops dominate during the day. Between 8 a.m. and 4 p.m., desktop's share of page views never fell below 75 percent and peaked at 84 percent around 2 p.m. Outside of typical work hours, mobile devices account for 40 to 45 percent of page views during commuting hours, early mornings and late nights....
Via Douglas G Hall
Monetate research report highlights interesting e-commerce consumer buying habits and trends.