Study: 50% of shoppers searching Amazon make a purchase | Public Relations & Social Marketing Insight | Scoop.it
From www.retaildive.com - December 11, 2015 2:32 AM

DIVE BRIEF:

Some 40% of all adults “always” or “most of the time” search Amazon, compared to 10% who say they never do, according to the latest CNBC All-America Economic Survey.


And half of Americans searching Amazon also make a purchase there, compared to the paltry 3% that retailers on average see search turn to purchase, the survey found.


The phenomenon is an all ages affair. While most consumers searching Amazon are in general younger, wealthier, better educated, and more likely to live on the West or East coasts, Amazon also snags 41% of American consumers 65 years old or older for search on its site, and almost half of them also buy....