Designing for Different Online Personality Types | UX Magazine | Public Relations & Social Marketing Insight | Scoop.it

In my work as a web psychologist, I’m exposed to many different types of user behavior and online decision-making processesu. Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.”


In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires....