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Scoop.it!
Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before. I believe a business forms community through the following six elements....
Jeff Domansky's insight:
Must-read post by Duct Tape Marketing's John Jantsch. Highly recommended for marketing, PR and content pros.
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Scoop.it!
In the following post you’re going to learn the benefits of running your own membership site along with some of the best membership plugins on the market – that includes free and premium WordPress plugins so there’s something for you, whatever your budget. If you’re new to this membership site thing, then what you need to know is that there are a lot of people running niche membership sites that charge a monthly amount to subscribers in exchange for regular and usually exclusive content and they are making a killing. Why are membership sites such a great business model? Subscription fees are recurring, it’s not just like selling an eBook where you get one payment from a customer and then that’s it. ...A few examples of sites that do this include – Marketing Profs, EConsultancy and Smart Insights...
Jeff Domansky's insight:
Useful reviews of top tools if you've thought about creating a membership, training, education or community site. Doesn't have to involve a paid model and can be built on a simple "join-up" subscription where you want to build a mailing or subscriber list in return for providing good information.
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