Public Relations & Social Marketing Insight

Just read Elon Musk's writing to understand how this leader communicates...

There's no shortage of reasons to call Elon Musk a badass. He's super-successful. He has a company that does private rocket launches that look like something approaching magic. He's made the best car of all time, according to Consumer Reports. And the latest news is that he's made the safest car of all time, as well.

Here's another thing about him that goes overlooked: He's a tremendous communicator, on par or possibly better than Steve Jobs. Because while Steve Jobs was talking about the magic of gadgets, Musk is actually communicating about engineering concepts, which fly above most people's heads....

The rising popularity of the image in social media has further transformed the way we share our lives with one another.

...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”

Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....