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There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.
In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing.
Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide...
Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further as HubSpot answers.