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Color Psychology in Marketing | HubSpot

Color Psychology in Marketing | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 3, 2017 10:54 AM

There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

 

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing.

 

Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide...

Jeff Domansky's insight:

Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further as HubSpot answers.

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Jules-André Mamosa's curator insight, November 4, 2017 9:46 AM
Choisir une couleur pour sa stratégie marketing n'est pas anodin. Il y a un réel enjeu derrière afin de toucher idéalement sa cible. Différents tests doivent être menées pour cela. Chaque cible réagit différement. 
Elodie Navette's curator insight, November 5, 2017 2:29 PM
Choisir les couleurs dans sa stratégie marketing représente un réel enjeu pour toucher sa cible. 
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - July 27, 2016 8:55 AM

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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What Every Marketer Should Know About Color Theory

What Every Marketer Should Know About Color Theory | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - July 16, 2017 10:19 PM

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even outside the realm of social media and into print marketing. Prospects hold on to colored business cards 10 times longer than standard white cards.

Why Is Color Theory Important to Content and Social Media Campaigns?
When a prospect’s eyes meet a particular color, they immediately send a message to the brain. After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

Great marketers wind up testing multiple visuals to find the best option. However, this can’t begin without an understanding of the benefits of color theory in marketing.

Jeff Domansky's insight:

Here's a look inside the world of color theory.

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Manasa's curator insight, July 19, 2017 9:59 AM

Colour Theory Insights for Marleting Campaigns.
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How do colors affect purchasing decisions? - Retargeting Blog

How do colors affect purchasing decisions? - Retargeting Blog | Public Relations & Social Marketing Insight | Scoop.it
From retargeting.biz - September 14, 2015 4:36 AM

As 90% of the information our brain receives is visual and we already know that color can influence our mood, perception and behavior, we definitely should pay more attention to what color we use.


Companies are already testing colors everywhere: advertisements, banners, landing pages, buttons, call-to-action. Sometimes one color A/B Testing can reveal big secrets: HubSpot tested the color of their button and they found out that the red one outperformed the green one by 21%.


So, as you can see, colors can have a big influence. This is what happens with the decision making process, too because it may influence your online shoppers.


Enjoy the infographic below to find out more about color psychology and how it can influence your consumer purchasing behavior....

Jeff Domansky's insight:

Here's a colorful look at the impact of colors on purchase decisions.

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