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Scoop.it!
Are you in the process of choosing a colour scheme for your new website? Perhaps you’re wondering if your existing colour scheme is right for you?
Iconic Fox share their guide to colour and branding in this infographic....
Jeff Domansky's insight:
Learn the psychology of color and design. 
Scoop.it!
Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win....
Jeff Domansky's insight:
Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10
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Scoop.it!
The art and psychology of color is a deeply intimate thing. Color affects us daily, from the moment we wake, throughout our day, and well into our evening. This connection to color, and the emotions it evokes plays a big part in how we design as educators, marketers, and brand storytellers. What Is The Psychology Of Color? Color psychology is the science of how color can affect human behavior. This field is a broach branch within psychology and can be very complicated. Humans interpret color based on their personal color preferences, but there are also stereotypical ideas and color associations that affect consumer preference. The combination of the two leads to color and color choice playing a large role in brand marketing and strategy....
Jeff Domansky's insight:
Want to know about the art and psychology of color? Good learning.
Katiuska Zeballos's curator insight,
March 14, 2021 2:40 PM
Es innegable que el color afecta nuestras emociones, nos evoca recuerdos y genera asociaciones, pero cómo impacta el color en el consumidor depende de muchas variables que el autor menciona, como las preferencias personales, las diferencias culturales y sobre todo el contexto en el que se encuentra.
Los estudios de psicología del color ayudan a tomar decisiones al momento de diseñar una marca, pero no son absolutos, es importante tomar en cuenta otros factores involucrados en la comunicación de esa marca. |
Learn the psychology of color and design.