Public Relations & Social Marketing Insight

If your company is still trying to figure out how to make the most of Facebook and Twitter, consider:

• WhatsApp has rapidly become the biggest messaging service in the world with more than a billion users.

• Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”
• Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now. Other private messaging services like Viber and Kik have attracted millions of users.

Of the Fortune 100 companies, 77 use Slack. The average Slack user keeps the app running 10 hours a day, and is actively using it for over 2 hours a day.

Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach.

Twitter has experimented with Snapchat-style doodles and photo editing and in 2015 expanded the character limit via private direct messaging.

The movement of consumers from public social media to private messaging has been so rapid that Business Insider reported that the combined usage of the top four messaging apps now exceeds the combined usage of the top four social media apps. Falling data prices, cheaper devices, and improved features are helping propel this growth....