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The Blackbaud Charitable Giving Report analyzes trends from over $16.2 billion in fundraising revenue from 2014. Here are some key findings:
1. Overall giving grew approximately 2.1% in 2014.
2. Online giving grew 8.9% in 2014 compared to 2013.
3. Online donations were 6.7% of all fundraising in 2014.
4. Small organizations had the greatest increase in overall fundraising in 2014.
5. Higher Education institutions had the greatest increase in online giving during 2014.
The 2014 Charitable Giving Report features key statistics on year-over-year charitable giving, broken down by nonprofit size and sector.