Public Relations & Social Marketing Insight

Today, we look at a unique segment of organizations in the global cashback industry – nonprofits. We first identified most of them in our 2015 Cashback Industry Report. While a number of the biggest global cashback companies allow members to designate funds for charities, the following are UK nonprofits that help members raise funds for causes or nonprofit organizations. Several others use cashback as a marketing tactic without a deeper connection to specific charities, causes or goals.

Regardless of their intentions, there are some innovative examples of cashback strategies and they have collectively donated more than $5 billion to charities in UK and around the globe....

India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.

The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.

We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....

Mobiquity Networks, a mall-based beacon provider, has signed a deal with shopping discounts app platform GeoQpons to help stores and brands present greater discovery options to consumers on-the-go.

The partnership calls for GeoQpons to send push notifications triggered by Mobiquity beacons stationed in malls around the country. GeoQpons provides loyalty rewards, reminders of clearance sales, shopping lists and, most relevantly to Mobiquity’s beacon platform, in-store coupons redeemable through the app itself.

The GeoQpons app works for over 300 retailers including Target, Best Buy, Walmart, and Nordstrom and has a userbase of 5.5 million people. For Mobiquity’s part, the company’s beacons cover 320 malls and 7,500 different retailers for a total reach of over 40,000 storefronts. Now, beacons in every one of those stores will recognize the GeoQpons app and engage with customers directly through it with promotions and in-store coupons....